Ever find yourself pouring your heart and soul into your business and still find yourself falling short? You have a website, social media presence, and you’re constantly reaching out to your audience. But, somehow your products and services aren’t selling as you would hope.
Have you ever wondered if your imagery is holding you back? Maybe it’s sending the wrong message to your audience?
Every business in all industries can definitely benefit from professional brand photography. High-quality, relatable imagery is vital because it captures peoples’ attention and fosters trust and understanding.
As I mentioned in a recent blog, Launching a new website soon?, YES! I think branding photography is right for everyone. Your clients want to get to know you. They want to trust you, but we, as business owners, have to earn that trust. Every interaction we have with a potential client is an opportunity to build relationships and nurture trust.
Let me ask you this…
Did you trust the last salesman that sold you a car? You showed up at the dealership, and they swarmed you. Then, they start rattling off various prices and quotes, trying to find any way to get those car keys into your hands. Did you want to buy from this dealer? Did you trust them?
Here’s a different scenario…
What if that car salesman had his own personal website? What if he/she had an Instagram page and put up photos and stories showing you why he/she loves to sell cars? What if they showed behind the scenes at the dealership and educated you on what they do? What if he/she showed his/her family in their car on their road trips around Alaska?
If you watched these stories, saw their photos, and read about their why on the website, wouldn’t you be more inclined to trust this car salesman? Because they didn’t hide their face and they are open to sharing their stories, they have earned your trust.
Having your own personal branding imagery helps you build trust and show your face to your target market. When you tell your brand’s story, this trust will grow overtime and eventually you build brand loyalty. At that point, it doesn’t matter what the competition is doing. People will know and trust you; therefore, they will want to work with you.
Branding photography will transform your business and elevate your brand, taking it to the next level.
When you personify your business and showcase it with beautiful, professional imagery, people will listen.
When people listen, they buy your product or service, they tell their friends, and they become a part of your team. This in the end results in credibility, sales, and a whole lot of confidence to keep doing what you’re doing!
Need help making the right turns in your business branding strategy? Download my free branding foundations roadmap here —->